Today, we’re known for our stunning u-pick flower events and signature blooming boxes – but our journey started over 60 years ago with just a dream. Decades of dedication, family teamwork, and plenty of helping hands turned our vision into the vibrant destination you see today. We’re proud to be a family-owned business, and every bloom and event is a part of our legacy. Read on to see how our story blossomed into what it is today!

1964

If You Can Dream It, You Can Do It

The story of Holland Ridge Farms began over a century ago in a place close to our hearts—the Netherlands. Great Opa Casey devoted countless days to mastering the art of growing and selling tulips in Holland. His expertise was passed down to his son, Casey Sr., who, at just 17, embarked on a solo journey to the USA to chase the American dream. Upon arriving, Casey Sr. planted the roots of his very own tulip-growing business in Monroe, NJ and named it Holland Greenhouses Inc. Since 1964, Holland Greenhouses Inc. has been brightening major supermarkets up and down the East Coast with millions of fresh-cut tulips a year.

1995

A True Family Affair

Before long, Casey Sr. had a son who, naturally, wanted to join the family business. For over 20 years, Casey Sr. and Casey Jr. have operated Holland Greenhouses together, forming an incredible father-son duo. Known for his creative vision, Casey Sr. always dreamed of creating a beautiful retirement plan that would allow him to share a piece of his homeland with the public. It was only a matter of time before he turned this dream into reality.

2017

Holland Ridge Farms
is Born

In 2017, Casey Sr. found the perfect farmland in Cream Ridge, NJ, and with the help of the entire Jansen family, he set his plans into motion. Combining his two greatest passions—tulips and Holland—he embarked on a brand new journey- a u-pick flower farm like no other.

2018

Udderly Determined

Once the Jansen family acquired the land, they faced quite the challenge. Previously known as the Rue Farm, this property had been a cow and dairy farm for decades. The family rolled up their sleeves and spent nearly a year transforming it, cleaning and manicuring every inch. Their hard work and dedication turned the former dairy farm into the beautiful Holland Ridge Farms you see today.

2018

They couldn’t believe
their eyes

In April 2018, Holland Ridge Farms opened its doors, and the Jansen family waited nervously. To their amazement, tens of thousands of people poured into their vibrant tulip fields. Casey Sr. stood in awe, tears of joy streaming down his face. He had always believed in the beauty of tulips, but seeing so many people sharing in that appreciation was beyond his wildest dreams. 

2018

Introducing
U-Pick Sunflowers

With the blooming success of their first tulip season, the Jansen family realized they had something truly special. Riding the wave of excitement, they decided to plant sunflower seeds that summer and host a Sunflower Festival the following September and October.

2022

Still Growing Strong

Since its opening, Holland Ridge Farms has blossomed in more ways than one. In 2022, the Jansen family took a bold step by purchasing the farm next door, doubling their flower fields from 150 acres to 300 acres. With this new space, they could plant even more blooms.

TODAY

The Best is Yet to Come

Today, HRF is home to over eight million tulips each spring and millions of sunflowers and other mixed flowers each fall. It’s now the most popular u-pick flower farm in the world, and the Jansen family still finds it hard to believe their incredible success. Each year, they welcome hundreds of thousands of visitors and continue to surprise and delight with new events and exciting updates. At Holland Ridge Farms, there’s always something new and beautiful waiting to be discovered.